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Marketing Tips & Advice
Practical insights on marketing and business
Audit


How we gave a Medical Aesthetics' website a glow up
LG Medical Aesthetics' website had decent bones; it just needed a glow up. Here's how we used our digital marketing audit to fix dead menu links, build treatment and pricing hubs, add schema, tighten up policies and rewrite the FAQs for AI search.

Zara Malley
4 days ago4 min read
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Why "Where Are We Now?" Should Be Your First Marketing Question, Not Your Last
I scored my own digital footprint before I ever offered to score anyone else's. Here's why an honest audit has to come before any marketing plan, not after.

Zara Malley
Aug 252 min read
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The Compliance Gap Hiding in Plain Sight on IFA Websites
After running five marketing audits in two days, the biggest red flag wasn't the copy or the social media, it was compliance. Firms are consistently scoring around 18 out of 30 against FCA and Consumer Duty standards on their own websites. Here's exactly what I check, and why most of it should be an easy win.

Zara Malley
Aug 44 min read
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