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Marketing Tips & Advice
Practical insights on marketing and business
Business


9 Website Mistakes IFAs Are Making Right Now (And How to Fix Them)
Your website is either working for you or working against you. There is no middle ground.
I reviewed a batch of IFA websites recently and only a small handful had a clear call to action above the fold. The rest were making at least one of the same nine mistakes — some of them fixable in an afternoon.
Here's what I found.

Zara Malley
4 days ago4 min read


5 Reasons Why UK Startups Fail in Their First Year & How to Avoid Them
Hey fellow entrepreneurs! Congrats on being your own boss. It’s a thrilling but damn scary ride, this entrepreneurship life. I’m sure when you were setting up your business, you would have read the headlines about the failure rate for new startups being notably high, with a significant percentage not surviving the critical first year. Failure rates vary industry by industry, but have you ever wondered why some startups in the UK don’t make it past year one? It’s not just ab

Zara Malley
May 184 min read


Embracing Efficiency: The Benefits of Outsourcing Elements of Your Business
Understanding the true worth of time can be a game-changer when it comes to making critical decisions on how to allocate resources and streamline operations.

Zara Malley
May 183 min read


Boost Your Startup: Why Hiring a Marketing Consultant Makes Sense
Marketing is crucial for any business, but particularly startups. Limited funds and a lack of know-how make it tough to crack. This is where hiring a marketing consultant makes sense.

Zara Malley
May 182 min read
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