Most people think PR means press releases and photocalls. It's so much more than that. For independent financial advisers, a smart PR strategy builds trust, boosts your Google ranking and puts you in front of the right people at the right time. From podcasts to awards to speaking engagements, PR is about visibility with substance. And in financial services, visibility builds the reputation that wins clients.

Referrals are great. But while you're waiting for the next one, a prospect in your area just searched "financial adviser near me" — and found someone else. Here are 8 things competitor IFA practices are doing on Google right now that most advisers haven't started.

Financial advisers are busy. Compliance comes first. But letting marketing slip has a cost. Here's why it happens — and how to fix it without adding to your workload.

Most clients won’t pick up the phone immediately anymore. They’ll Google you first. Here’s why your online presence matters more than you think.

I have always been what I’d describe as a conversational writer — I write like I’m talking to you. I love things grouped together, particularly in threes, but honestly this extends beyond writing. At home, decorative stuff is grouped into threes too. (Is that weird?!) I love linking phrases like “But here’s the thing…” and short, punchy openers like “And honestly?” And now? I find myself questioning whether people think AI wrote it… or I did. And honestly? Yeah, sometimes it

As a small business owner, we're not just the CEO. We are the marketer, the operations guy, the accountant, the customer service representative, the admin, tech services and so much more. With so many hats to wear and tasks to juggle, burnout can be real. Trying to maintain a presence on multiple social media channels only exacerbate this issue, leading to feelings of overwhelm and exhaustion.

The Golden Ratio is a magical number that's been used by artists and designers for centuries to create visually pleasing compositions.

Hey fellow entrepreneurs! Congrats on being your own boss. It’s a thrilling but damn scary ride, this entrepreneurship life. I’m sure when you were setting up your business, you would have read the headlines about the failure rate for new startups being notably high, with a significant percentage not surviving the critical first year. Failure rates vary industry by industry, but have you ever wondered why some startups in the UK don’t make it past year one? It’s not just ab

Understanding the true worth of time can be a game-changer when it comes to making critical decisions on how to allocate resources and streamline operations.

Marketing is crucial for any business, but particularly startups. Limited funds and a lack of know-how make it tough to crack. This is where hiring a marketing consultant makes sense.