Your website is either working for you or working against you. There is no middle ground. I reviewed a batch of IFA websites recently and only a small handful had a clear call to action above the fold. The rest were making at least one of the same nine mistakes — some of them fixable in an afternoon. Here's what I found.

Referrals are great. But while you're waiting for the next one, a prospect in your area just searched "financial adviser near me" — and found someone else. Here are 8 things competitor IFA practices are doing on Google right now that most advisers haven't started.

Most clients won’t pick up the phone immediately anymore. They’ll Google you first. Here’s why your online presence matters more than you think.