I have a very lovely chap here right now deep cleaning my oven. If you make homemade Yorkshire puddings, you'll understand why that matters. It turns out the outsourcing I do at home has a lot to teach advice firms about handling the one job that always slides down the list, marketing.

You've already done half a SWOT analysis this month. You just filed it under "compliance" instead of "strategy." Here's what happens when you start reading your Consumer Duty paperwork with a different pair of eyes.

I scored my own digital footprint before I ever offered to score anyone else's. Here's why an honest audit has to come before any marketing plan, not after.

I built a 16-point audit to score other firms' marketing, then turned it on my own website, LinkedIn and Google profile first. The result was 62 out of 100, structured data broken, no LinkedIn Company Page, small errors nobody had caught. Here's exactly what I found, what I fixed, and where the score sits three weeks later.

Your existing clients get the worse deal in almost every industry except yours, or at least, they should. Here's why the newsletter you send every month is quietly doing more for your Consumer Duty evidence than half the paperwork on your desk, and what it actually needs to say to count.

After running five marketing audits in two days, the biggest red flag wasn't the copy or the social media, it was compliance. Firms are consistently scoring around 18 out of 30 against FCA and Consumer Duty standards on their own websites. Here's exactly what I check, and why most of it should be an easy win.

How marketing should be working for you twice - once for your marketing endeavours, and once for compliance file log

Most businesses don't have a marketing problem, they have a structure problem. Here's the framework that connects branding, content, PR and every other pillar so your marketing plan actually delivers on the business plan behind it.

Financial advisers are busy. Compliance comes first. But letting marketing slip has a cost. Here's why it happens — and how to fix it without adding to your workload.