Your existing clients get the worse deal in almost every industry except yours, or at least, they should. Here's why the newsletter you send every month is quietly doing more for your Consumer Duty evidence than half the paperwork on your desk, and what it actually needs to say to count.

After running five marketing audits in two days, the biggest red flag wasn't the copy or the social media, it was compliance. Firms are consistently scoring around 18 out of 30 against FCA and Consumer Duty standards on their own websites. Here's exactly what I check, and why most of it should be an easy win.

How marketing should be working for you twice - once for your marketing endeavours, and once for compliance file log

Financial advisers are busy. Compliance comes first. But letting marketing slip has a cost. Here's why it happens — and how to fix it without adding to your workload.