LG Medical Aesthetics' website had decent bones; it just needed a glow up. Here's how we used our digital marketing audit to fix dead menu links, build treatment and pricing hubs, add schema, tighten up policies and rewrite the FAQs for AI search.

Your website is either working for you or working against you. There is no middle ground. I reviewed a batch of IFA websites recently and only a small handful had a clear call to action above the fold. The rest were making at least one of the same nine mistakes — some of them fixable in an afternoon. Here's what I found.